Apple and Beetroot Joins Cawston's Delicious Range

Cawston Press have added a delicious new blend to their range of 100% pressed juices. Expertly blending the perfect ratio of pressed apple to beetroot juice (they never use fruit concentrates) to create a light, refreshing drink – making it perfect for a healthy, bright start to the day or simply as a light, refreshing drink to enjoy anytime.

Whilst beetroot soars in popularity from it’s associations with lowered blood pressure and the ability to increase your stamina, it still invokes memories of jars of sliced beetroot at the back of the fridge. With their new juice Cawston Press sing the praises of this truly wonderful vegetable.

Carefully sourcing sweet, fruity beetroot and combining it with the perfect proportion of apple juice, the result is a surprisingly refreshing drink, with not a hint of earthy flavour notes often attributed to this vegetable.

As with all their juices Cawston Press uses only the very freshest fruit and vegetables, picked at the peak of their ripeness so the full flavour is captured.

Using the latest technology their apples are gently pressed within 48 hours to obtain the purest juice, with less sediment.

The special Tetra Pak cartons they use, which are better for the environment, preserve the juice with no risk of deterioration and seal in the great flavour.

This conveniently means it will keep longer until opened which is why, because it doesn’t need to be stored in a fridge, the six different award-winning blends are found in the soft drink/squash & cordial aisle rather than the chiller cabinet.

As an added bonus, it is also less expensive than many chilled fruit juices and smoothies.

Not only do we take exceptional care about the ripeness and quality of the fruit we use, we also take great pride in our recipe because a good juice is a balancing act - a combination of sweetness, bite and depth of flavour. We’ve sourced beetroot with a clean, fruity profile that complements our apple juice without overpowering it. The result is a beautifully-balanced juice full of fresh flavour and aroma with a deliciously, vibrant appearance.

Stephen Unwin, the managing director at Cawston Press

Stephen is the man behind the apple and lives in Suffolk surrounded by apple orchards and has worked in the apple industry for more than 20 years.

Cawston Press also has an exclusive launch in Waitrose and on Ocado with their two new multipacks of Apple or Apple & Elderflower mini cartons (250ml) - perfect for on-the-go and pack lunches.

Cawston Press will appeal to health conscious individuals and families looking for a premium quality 100% natural, pressed juice (not made from fruit concentrates) which is bursting with taste and healthy goodness.

Choose from a range of 6 delicious flavours - Apple, Apple & Ginger, Apple & Elderflower, Apple & Rhubarb, Apple & Blackcurrant and the NEW Apple & Beetroot.

RRP: £2.09 for 1 litre, available in Waitrose, Booths and good independent stores, and online at Ocado.com

RRP: £3.89 for the Apple or Apple & Elderflower multipacks (250ml x 6 cartons), exclusive to Waitrose and Ocado.com

www.cawstonpress.com