In the approach to this weekend's Allergy & Free From Show at Olympia (7-9 June), which is regarded as a major highlight in the free from food retailers calendar, Fria, Sweden's most successful, award-winning gluten-free bakery and the market-leader in the Scandinavian countries, has announced that its products are now available in the UK through more than sixty online and independent retailers including GoodnessDirect.
The Allergy and Free From Show has been a fantastic showcase for our products since we debuted here in 2011 and our presence in the UK and the demand for our products has gone from strength to strength, so we hope that our third year will see us introducing our range to more retailers as well as introducing new and exciting products to UK consumers.
As a way of thanking loyal supporters and encouraging new consumers, Fria will run an exclusive offer for Olympia visitors in conjunction with GoodnessDirect and we will be sampling a host of products on stand number 156.Jeanine Holmgren, Fria's Managing Director
Much of Fria's success in the UK has been consumer-driven, with eager fans of the products taking to social media and campaigning and lobbying their local independent free from food stockists and health food stores to take on the Fria range.
Organisers of The Allergy & Free From Show are expecting a record number of visitors.
We can't wait to open the doors on Friday and entertain thousands of wonderful visitors over the entire weekend; we're expecting over 15,000! This is a show we love to organise; we're proud to deliver Europe's biggest and best public-facing 'free from' event, packed with fantastic talks, cooking demonstrations and hundreds of the very best brands on the market to try and buy. Returning Fria encapsulate the high quality of brands on offer and we're delighted to welcome them back at the show!Tom Treverton, Event Director