On Saturday 26 March 2011 at 8.30pm the global skyline will be plunged into darkness for the world’s biggest call for action on the threats facing our planet.
From London to Sydney, Toronto and Singapore, people all across the world will switch off their lights for WWF’s Earth Hour 2011 to show they care about tackling climate change and protecting the natural world.
It’s a reminder to us all that we only have one planet Earth and need to look after it.
Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change.
Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating.
On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action.
People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
WWF is the world’s leading environmental organisation. Founded in 1961 and now active in over 100 countries, WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature.
We do this by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Using our unique combination of practical experience, knowledge and credibility, our 300-strong staff work with governments, businesses and communities both here in the UK and around the world so that people and nature thrive within their fair share of the planet’s natural resources.
We need energy for everything – to get to work, to stay warm, cook dinner, watch TV… the list goes on.
Though the way we use energy and the way it’s produced has impacts on the environment – particularly contributing to climate change through carbon emissions.
Climate change is the biggest threat to our planet right now but the good news is we can all do something about it.
Join In and Register
Simply register for WWF’s Earth Hour and switch off on the night to take part and show you care.
By signing up you will call on the government for action to ‘clean up’ our energy supply and reduce the impact it has on our planet.
Already people around the country are organising Earth Hour events, from candlelit dinner parties and ‘wear it bright’ days at work to dancing flash mobs to lantern making workshops - it’s not about just sitting in the dark for an hour, it’s about having fun and making 26 March 2011 a night to remember!
I’ll be showing my support, making my pledge and wishing WWF happy 50th birthday at 8.30pm on 26 March for Earth Hour 2011.Alexandra Burke
Amanda Holden, Tom Aikens, Tom Jones, and Danielle Lineker are among the many high profile personalities who will be taking part this year.
Last year in the UK over 13 million people took part and more than 130 landmarks including Big Ben, Buckingham Palace, the London Eye, Edinburgh Castle, the Millennium Stadium and Stormont switched off.
An incredible 4,000 cities across 128 countries joined the global switch off, a compelling reminder that we only have one planet and we must all take urgent action to protect it for our future.
What you do to celebrate WWF’s Earth Hour is completely up to you.
You can be a part of something momentous and help make this year’s Earth Hour bigger and better than ever.
Visit www.wwf.org.uk/earthhour to register and find out more.
Tom Aikens is taking part on 26th March 2011 with WWF's Earth Hour.
You too can join in; get together with family and friends and try some of Tom's delicious organic recipes.
Big Ben before the lights were turned off in support of Earth Hour 2010 © geoffwilson2010: Earth hour BigBen after © geoffwilson2010: Tower Bridge London before lights out, Earth Hour, 2010 © WWF / Jon Freeman: Tower Bridge London after lights out, Earth Hour, 2010 © WWF / Jon Freeman: