Leisure Pass Group, the name behind the popular London Pass, is celebrating an incredible year for the Capital with the launch of a limited edition gold pin badge.
Commemorating 2012's landmark events - the Queen's Diamond Jubilee and the Olympics - the diamond shaped gold badge reads 'London Celebrates - Diamond Jubilee - 2012' and features the iconic London skyline alongside two runners.
Bringing to life the best of 2012, the pin badge will be available free to everyone purchasing a London Pass in 2012. As well as recognising the important year for the city, the new pin badge is also designed to give both international and domestic tourists a great keepsake to remind them of all London has to offer when they are planning future trips.
We really wanted to do something different this year to honour what a fantastic time it will be for London. All eyes will be on the Olympic city and the venue for the high profile Royal Diamond Jubilee celebrations. We hope that the new limited edition pin badge will give tourists who come to the city, and get involved in all the great experiences London has to offer, something to take away and remember 2012 forever.Amanda Truman, director of product marketing for the Leisure Pass Group
The London Sightseeing Pass is a convenient and affordable pre-paid pass designed to help visitors make the most of their stay in the city, with hassle-free entry to tourist destinations, hidden gems and special offers in selected retail outlets, theatres, special dining experiences and commission-free currency exchange.
Holders of a London Sightseeing Pass can enjoy access to over 55 top attractions such as Tower of London, St Paul's Cathedral, London Zoo, Westminster Abbey, Hampton Court Palace and many more.
All London Pass customers also receive a fantastic multi-lingual guidebook, highlighting all of the attractions included in the pass.
Leisure Pass Group, the company behind the London Sightseeing Pass, has recently added a great value Dining Card option to the Pass.
For an additional £10 London Pass holders can enjoy access to savings of up to 50% on bills, as well as added value offers, at 38 of the capital's favourite restaurants.