Jones Road is a beauty brand that focuses on clean, simple makeup. Founded by Bobbi Brown, it’s all about products that are easy to use […]
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What is custom skin care?
As our understanding of skin biology and cosmetics science expands, so does the evolution of personalized or custom skin care. Not just a fleeting trend, […]
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Rebranding: What does rebranding mean, and how does it impact brands?
Rebranding is a marketing strategy through which a significant change is made to a brand’s identity to change how the public perceives it. Before we […]
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