Ecommerce was a lifesaver for many people during the worst days of the pandemic. But if nobody knows your brand offers ecommerce capabilities, what good is the platform? To make the most of ecommerce, you also need to have a programme of ecommerce SEO to complement it.
Many companies were quick to jump on the ecommerce bandwagon when the pandemic was causing lockdowns and quarantines all over the world. When combined with a quick delivery service, was able to save many businesses from going bankrupt.
But a lot of companies thought that all they had to do was to install an ecommerce platform on their website, and their business could switch to an online business model seamlessly. They were sadly mistaken.
EO Tailored for Ecommerce
The trick with any online business is making your presence known among all the other competitors. But that’s impossible to do if your site isn’t capable of handling the additional traffic that ecommerce draws.
This is what many businesses discovered during the pandemic. They bought an ecommerce platform only to discover their website wouldn’t support it. The first thing that every SEO team does before installing a platform performs an SEO audit on a brand’s website. This tells them if they need to reprogram the site to make it compatible with the platform and the additional traffic it creates.
Changing Directions
Once the platform is installed, the website needs to be maintained with the aim of increasing visibility to the target audience. The purpose of the website has changed from an informational to an active sales role.
Attention to content becomes more important as the relevant use of keywords can draw a lot of traffic to a site. An experienced and dedicated SEO team will be working on an ecommerce website regularly.
Sites with a lot of traffic can suffer a lot of wear and tear. Page links can become broken with overuse, the relevance of keywords can change over time, and product descriptions will need to be updated after a while. These are just some of the many chores the SEO team will undertake to keep your website ranking high and increase your competitiveness.
Maintaining any website takes an ongoing SEO program. Maintaining an ecommerce site requires special SEO diligence as the platform becomes even more of an important part of the brand’s revenue stream.
The point of ecommerce is to streamline your operations and provide an easy-to-use point of sale for your customers. But to do that, you have to ensure your site is up to the task at hand. It has to be able to deliver as promised; otherwise, your traffic will soon slow to a trickle of what it once was. Ensuring that traffic remains robust is the job of an ecommerce SEO program.
Contact Primal to ensure that your SEO program prepares your site for the bright future a switch to a digital sales and marketing platform promises.